Running AdWords yourself? You MUST learn these 3 tricks.

Running AdWords yourself can sometimes feel like you are working 2 jobs 7 days a week. Feels like crap we know, and you probably aren't getting the best result you want from AdWords.

That is why we have listed 3 quick AdWords tricks for you to implement TODAY so you can generate a better result from your campaign. Here we go:

1. Creating the best ad by "split testing"
Implementation time - 5 minutes

So, you are not very AdWords-savy, but you managed to create your first ad, woohoo! When you typed the ad out, you said to yourself, "Damn, I'm good, I just created the best advert ever". Welp... sorry to tell you, but it's probably not the best advert.
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So, how do you create the best ads?

Follow these simple steps to create the unicorn ads: 

1. In your same campaign ad group, create another 2 or 3 more versions of your ad with different headlines and text. (This is called split testing)
2. Wait for a few days, and see which ad has a better performance (it might be based on CTR, conversion rate, CPA etc based on your marketing goal).
3. Keep the best performing ad, and delete the rest in that ad group.
4. Rinse and repeat from step 1.

WAIT WAIT WAIT! HOW CAN YOU CREATE SO MANY AD'S IN ONE AD GROUP?!
The answer is simple, you just can, and you should just do it without hesitation. Google automatically helps you evenly distribute all your ads to the customers and collect data to see which ad performs best. Then your best performing ad gets favoured and distributed more than the other lower performing ads.


2. Using Google's "negative keyword" tool
Implementation time - 10 minutes

Let's say one of your keyword is "Accountant in Auckland", and you would have thought people who came to your website searched up something along the lines of "Accountant in Auckland" right?

Well, not really. If you haven't add negative keywords, you are probably wasting 50-60% of your $$$ on "redundant clicks". These redundant clicks are search terms that trigger your ad, but actually show zero motivation to become a customer.

For example, someone might have searched up "free accountant in Auckland", and clicked into your ad. All cool right? Except you don't offer free accounting work (if you do, let us know, we want some free accounting work done too!). So, how do you find out what people are searching? and how do you stop your ad triggering from these redundant search terms? Here we go, follow these simple steps below:
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1. To find out what people are really searching that triggers your ad, click on the keyword, and click on "Search Term" (as shown in the image below).
2. Go through the list and pick out individual words that you wish to stop showing your ad if someone includes that word in their search term.
3. Add those keywords into an excel sheet, put a word on each row.
4. Copy and paste your keyword into your negative keyword list (as shown in the image below)

​Tip: Try to start by adding 1 negative keyword per line and make sure they are keywords you really don't want. For example, if someone searches "best free accountants Auckland", then just add "free" as your negative not "best free" otherwise people looking for "best accountants Auckland" won't find you.


3. Using Google's "Ad extensions" tool
Implementation time - 20 minutes

What are "Ad extensions"? Basically they are extensions to make your ad look bigger and more prominent. With a bigger looking ad, you will receive a better click rate and with a better click rate, you are paying less for higher position based on Google's quality score calculation (we will teach you more about quality score in our next blog). What all this means is you get better bang for your buck.

Example of Ad Extensions:

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Let's dig right in and see how we can create these sexy ad extensions to make things look bigger and longer:

1. Click the "Ad Extensions" tab (as shown in the image below) and select the type of extension you want to add. You can choose to include your phone number, latest offers, your services and more in your ad.
2. Click the "+ Extension" button (as shown in the image below).
3. The rest is simply following instructions on the dashboard and creating your new extensions. Voila! Your ad will soon become bigger!

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​Conclusion

So what do you think? Pretty easy right? You probably spent less than 1 hour implementing all these changes, but these little tricks can give you great leverages out of your marketing dollar.

If you are looking for someone to do some AdWords management or AdWords setup work for your business, simply contact our team at OPDM. All our team members are AdWords Certified Individuals, we really do know our stuff inside out. Make sure to share or comment if you find any of this useful:)

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